Search Engine Optimization (SEO) SEO involves optimizing your website to rank higher in search engine results, increasing organic traffic. By targeting relevant keywords and improving site structure, SEO enhances visibility and credibility. Pay-Per-Click Advertising (PPC) PPC campaigns, such as Google Ads, allow businesses to display ads in search results and on partner websites.... https://www.sprintzeal.com/blog/fundamentals-of-digital-marketing