Now you to help baby it and nurture it, appear it and continue adding backlinks and content just to maintain its position. What luck that they thought the idea would work out.
Go to the mall on a Sunday afternoon and watch the Christmas shoppers. http://Www.shopmos.de/go.php?to=aHR0cHM6Ly9UYWtlc2F2aWxsYWdlLmNsdWIvZ3JvdXBzL21hcmtldGluZy10by13b21lbi00LXN1Z2dlc3Rpb25zLWhlci1hdHRlbnRpb24v