In 2008, Starbucks declared that they would be closing 600 US outlets. Around that point, Starbucks suppliers had added new choices, which includes wi-fi and music on the market, but began to lose its warm "community shop" experience in favor of a chain shop persona. Harvard Small business Critique http://solvinghbrcasestudy93725.get-blogging.com/1869294/detailed-notes-on-solving-hbr-case-study